Gil Marketing Research 

is a New York-based, qualitative marketing research firm founded by Olga Gil in the early 1990s. It offers its clients highly personalized service by the principal of the firm in order to optimize communication, promote partnership, and deliver strategically-sound, meaningful, and actionable results.

Olga has conducted over 2,000 focus groups nationally and internationally, as well as hundreds of other qualitative studies. Her clients include Fortune 500 companies, and national and international advertising agencies and research firms.

Baby Boomer Research

In addition to its work with a wide variety of product categories and consumer targets, Gil Marketing Research is now taking a special interest in projects dealing with the over-50 and baby boomer markets.

At 78 million strong, with more than $2 trillion annual spending power, and more immune to problems of the recession such as excess credit and the mortgage crisis, the growing baby boomer target is becoming an even more valuable consumer. Gil Marketing Research’s experience with this target can bring important insights to manufacturers and advertisers.