Our Services

Gil Marketing Research

offers a full range of qualitative marketing research services, each one offering key benefits depending upon your research objectives.

Focus Groups
Mini-Groups and Super Groups
Dyads and Triads
In-depth interviews (IDIs)
Telephone Interviews
Central Location and Mall Intercepts
Ethnographic and Observational

We can help you find the answers you need by providing the following types of studies:

Advertising Research (Development, Evaluation & Copy Testing)
Awareness, Attitude and Usage
Baby Boomers and The Over-50 Market
Brand and Corporate Identity and Image
Brand Positioning
Brand Satisfaction
Business-to-Business
Competitive Analysis/Competitive Customer
Concept Testing
Corporate Communications Development
Creative Ideation
Customer Satisfaction and Loyalty
Direct Mail
Employee Opinion
Ethnographic/Observational
Hispanic and Ethnic
International Research
Life Stage Marketing
Lifestyle and Trend
Market Exploratory
Market Segmentation
Media Audience/Readership
Merchandising/Promotions/Point of Sale
Merger/Acquisition
Name Testing
New Product Development and Line Extension
Packaging, Label, Design
Product and Taste Test
Professional
Strategic Direction